• It helps consumers save more by giving personalized discounts.


• It reduces shoplifting with new technology and various stores.

• With things like self-checkout it's stealing people's jobs.


• Like humans, AI is not perfect and algorithms can make mistakes.

     It can take advantage of consumers' personal data
that they are unaware of and/or don't want to be shared.

• Market Research Analysts


• Customer Analytics Data scientists


• Demand Forecasting Data Scientists


• Logistics Performance Analysts

A professional woman who works with A.I. in the retail industry
that we would like to put a spotlight on is Carla Gentry. Carla Gentry is one of the top
data scientists in the world, working as a Digital Marketing Manager at Samtec,
which specializes in social media. She works with over 500 companies worldwide
and can calculate different spending, profit, and trends. She can also understand
complicated databases and decipher business needs. In an interview on the website
Humans for Data powered by Atlan, Gentry described her job as follows:

“I am able to take huge complicated databases, decipher business needs,
and come back with intelligence that quantifies spending, profit, and trends.
Being called a data nerd is a badge of courage for this curious mathematician/
economist because knowledge is power and companies are now acknowledging its importance.